Beauty Advice

Effective ways to improve the appearance of crow’s feet

While ‘crow’s feet’ are totally normal, you may be looking for ways to minimise these fine lines and wrinkles around your eyes

Named as they look similar in appearance to a bird’s foot, they’re common with age. But what can we do about them?

From top-rated eye creams to non-invasive treatments, scroll on for ways to treat crow’s feet, along with advice on preventing them from forming.

How to improve the appearance of crow’s feet

Why do crow’s feet occur and how can we prevent them?

As we age, collagen levels and elasticity in our skin decline. This can lead to crow’s feet (and other wrinkles) forming. 

Plus, any movement in the skin – think laughter, frowning, crying – can naturally cause fine lines to appear in the skin. But obviously we can’t stop our faces from moving!

We can, however, be diligent with sunscreen to help prevent fine lines and wrinkles appearing and becoming more prominent due to photoageing. Wearing sunglasses and a hat can also help to keep the eye area out of the sun.

Smoking also greatly speeds up how quickly our skin ages, as can poor diet, lack of sleep and stress.


Vitamin A-based skincare products, such as retinol, can help minimise crow’s feet by increasing collagen production over time. 

While these products can improve the appearance of fine lines around the eye area, they can’t turn back time. Prevention is always better than cure.

Beauty Pie’s top-rated Super Retinol Anti-wrinkle Eye Cream (£13 with membership – use LIZLOVES for £10 off your subscription) – is a popular option for crow’s feet. 

The formula uses line-smoothing slow-release retinol microcapsules and hyaluronic acid to plump and soften, plus allosteris to slowly reduce the appearance of wrinkles. Please note that this product is not suited to super sensitive skin.

No 7’s Pure Retinol Eye Cream helps to combat deep wrinkles, fine lines, dark circles and puffiness in the eye area in one tube. In tests, users said that crow’s feet and puffiness looked visibly reduced in just two weeks.

More skincare

Aside from retinol, other skincare ingredients may help to improve the appearance of crow’s feet.

The Ordinary 10% Argireline Solution 30ml (£8.40) – dubbed botox in a bottle – is a lightweight serum that helps to minimise muscle movement around the eyes and on the forehead where fines first appear.

Shiseido’s Benefiance Wrinkle Smoothing Eye Cream (£62) uses algae, aqua peptides and an ingenious ReNeura Technology+™ to intensely moisturise skin and help to minimise expression lines.

Meanwhile, Ole Henriksen Banana Bright™ Eye Crème (£37) is formulated with vitamin C to boost collagen levels, helping to brighten the eye area and diminish crow’s feet and dark circles.


Botox is a common, minimally invasive treatment for crow’s feet. It stops muscles from moving and, as a result, you won’t see crow’s feet.

When considering invasive treatments, always do your research to find a well-respected practitioner to ensure you get the results that you want.

Botox can start at around £150 per treatment, depending on your location and practitioner used.


As well as topical products to help hydrate the skin, it’s important to hydrate from within, too. 

That’s because dehydration can make fine lines and wrinkles appear even more prominent. 

Ensure you are drinking enough water every day to keep skin plump and hydrated. Time to top up on H2O!


Some supplements may be able to improve the appearance of fine lines and wrinkles internally, such as collagen. 

In clinical trials, Ingenious Beauty collagen helped to reduce wrinkle and fine line depth. You can use the LIZLOVES code to save 15% off your order, too.

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