Q&A with Liz

liz earleHow long have you been passionate about wellbeing? Which particular areas interest you the most, and why?

Liz: I’ve been researching and writing on many areas of wellbeing since 1985, when I started as a junior health and beauty writer for the glossy monthly magazine Woman’s Journal. It was here that I was fortunate to be mentored by some great writers and editors, who encouraged me to write not only articles, but books too. My first book, Vital Oils, was published in 1991 and was one of the first to emphasise the important of plant oils (rich in essential fatty acids) in the diet. Since then, I’ve spent most of my working life investigating botanicals (especially for skincare!) and other natural ingredients and strategies that can help make us feel good and look better. It’s great to get back to publishing – with my new SKIN book and my Liz Earle Wellbeing magazine too.

How do you feel about starting a completely new venture?

It feels more like returning to my roots really, and I’m looking forward to spending more time researching and writing about some fundamentally important issues that affect us all, from environmental concerns to healthy, sustainable food and many other important wellbeing issues. I’ve now had more time to get back into researching and writing digital ebooks, work on recent print books (including Juice (Kyle Books) and SKIN (Orion)) and write content for Liz Earle Wellbeing magazine and website too.

What are your hopes for Liz Earle Wellbeing and what can we expect to read about on the website?

I’m joined here by an incredibly talented team of researchers, academics and experts, who share their knowledge and know-how. We’re busy working behind the scenes on some ground-breaking health and wellbeing issues, such as the ‘grass in your glass’ milk project and sustainable food production. Fundamentally, we’re all about feel-good food and overall wellbeing, with an emphasis on food provenance and production.

This website is also about looking good with the best beauty advice, as well as doing some good along the way. That’s why we have links to many charities and collaborate with others who give back and help others. I’m keen to promote ethical and fair enterprise as well as philanthropy right across the board – from pasture-fed food to ethical and Fairtrade jewellery – and more!

Do you have any plans to bring out a new skincare range? Will Liz Earle Wellbeing be selling beauty products?

Ha! No – when I co-founded the Liz Earle Beauty Co with my good friend Kim Buckland back in 1995, we created the best skincare line there is and I’m still totally passionate about these products, so no plans for anything in that line here. I still very much work as a global brand ambassador and have a strong connection as an active and on-going consultant to the brand that I am extremely proud of. What I will be doing more of is producing new books and the magazine, as well as working on my Fairtrade jewellery range, Fair & Fine.

You’ve written over 30 books. What are your future publishing plans?

Well, I’ve launched a set of completely new, updated and revised editions of my original Quick Guide series, starting with my Youthful Skin, Food Combining, Herbs for Health, Juicing and Detox, with more titles to follow. I published a new juicing book, called Juice (Kyle Books) in 2015 and my new SKIN book (Orion) is out in September 2016. There’s plenty more in the publishing and video pipeline too, so do sign up to our newsletter if you’d like to be the first to hear our news.

What is your connection now to the Liz Earle Beauty Co.?

I am enormously proud of Liz Earle Beauty Co. and its incredibly talented and inspiring team. My co-founder Kim, our CEO, management team and all the other stakeholders in our original business decided to hand over the reins to a much larger organisation with business experience around the globe back in March 2010, with the aim of allowing this special beauty brand to grow and secure its future around the world. Although my name is on the brand, the company was not solely owned by me (I was not a majority stakeholder when we came to sell), so the decision was a group one. More recently, the Liz Earle Beauty Co. was acquired by Walgreens Boots Alliance (WBA) and the beauty brand will now be working more closely with their group for the future, including Boots, both in the UK and internationally.

Although my original business partner and the other stakeholders in our original company have moved on, at the moment I’m still connected to Liz Earle Beauty Co. and continue to work as a consultant to the brand that carries my name. I’m involved in new product development (the products are made in the same way, using the same British suppliers and the same decisions are taken about formulations, ingredient sourcing, cruelty-free issues etc). I’m also involved in areas of research and communication for the company. Although working more closely now with Walgreens Boots Alliance, the company remains based on the Isle of Wight, with its own management team. There are no plans to change the way this wonderful beauty brand is sold, from the beautiful Liz Earle flagship stores, to QVC shows, John Lewis counters, on-line mail order and – now – more branches of Boots around the UK.

What about animal testing?

The beauty company has always had a firm commitment never to either animal test Liz Earle beauty products, or use any ingredient that has been animal tested since 1998 – a fixed cut-off date commitment that is far greater than almost any other beauty brand. Boots also share this commitment, so there is no chance whatsoever that this position will change. Unlike so many other premium beauty brands, The Liz Earle Naturally Active brand does not sell in China (which still requires animal testing) and nor does Boots sell any of its products in China, including No 7 (for the same reason). Liz Earle Naturally Active is one of the few premium beauty brands to be certified by the Humane Cosmetic Standard by Cruelty Free International (previously known as BUAV). It continues to lead the way here.

Is this website part of the beauty company?

No. Although I currently still work as a global ambassador for the beauty brand, I do this alongside my new digital and print publishing venture Liz Earle Wellbeing and the humanitarian charity I founded, LiveTwice. You’ll find plenty of references to the Liz Earle Naturally Active beauty brand on these pages here – and lots more besides – however, this website is completely independent from the Liz Earle Beauty Co., although we do overlap and link in many complementary ways.

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